Renewal2 announces the creation of Elevation Brands

By Carla Culos

Renewal2 recently announced the creation of Elevation Brands, LLC - a company using mission-driven foods to solve health and environmental challenges.

The first two charter brands of Elevation Brands are Blue Horizon Wild and Ian’s Natural Foods – true pioneers in their respective categories of sustainably sourced, wild-caught seafood and all-natural, allergy-friendly foods. 

Renewal2 was introduced to Ian’s Natural Foods by senior food executive, Jeff Mains. Seeing the opportunities for synergies between Ian’s and Blue Horizon, Renewal2 led to deal to form Elevation Brands.

Paul Richardson, CEO of Renewal2, states, “The establishment of Elevation Brands signifies the enormous financial, social and environmental potential of foods that give individual consumers the power to influence the health and well-being of their families and the world we share.”  

While Elevation Brands will continue operations, manufacturing, sales and marketing activities for its brands, both Ian’s and Blue Horizon Wild will continue to be marketed as distinct consumer brands.   Both brands will be based at Ian’s facility in Framingham, Massachusetts.

To read the full press release, click here.

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The formation of Elevation

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