Mama Chia profiled in the New York Times

Renewal Partners is proud to be an early investor in Mama Chia.  Read on for a recent article in the New York Times about the company's success.

 

30 Years After Chia Pets, Seeds Hit Food Aisles
STEPHANIE STROM, THE NEW YORK TIMES
NOVEMBER 23, 2012

First there were Chia Pets; now there are chia people.

Ubiquitous in television ads that began 30 years ago, Chia Pets were called “the pottery that grows.” Mixing chia seeds and water on the outside of an animal-shaped terra-cotta figurine produces a plant resembling green hair almost overnight.

Now, chia is having a second life as a nutritional “it” item. Whole and ground chia seeds are being added to fruit drinks, snack foods and cereals and sold on their own to be baked into cookies and sprinkled on yogurt. Grown primarily in Mexico and Bolivia, chia, like fish, is rich in omega-3 fatty acids, though of a different sort. It also has antioxidants, protein and fiber. Recognition of its nutritional value can be traced as far back as the Aztecs.

Companies like Dole and Nature’s Path have introduced chia products, which have begun showing up on shelves in mainstream grocery stores like Ralphs, Vons and Albertsons. Mintel, a market research firm, counted 100 products containing chia in a presentation it did in March on the potential of increasing the use of the seeds in dairy products.

“About two years ago, our retailers came to us and said, ‘We need you to be in this business everyone is talking about, the business of chia seeds,’ ” said Michael P. Hirsch, vice president of Joseph Enterprises, which sells Chia Pets and other novelty products and has now added chia seeds and milled chia called — what else? — Ch-Ch-Ch-Chia Omega.

Last spring, high demand collided with weather patterns that depressed production, raising prices and the awareness that chia had moved beyond the realm of health food stores into the broader market.

Janie Hoffman, founder of Mamma Chia fruit juices, was one of the first people to recognize chia’s potential as a food. She was complaining about flax seed — “I hate how you have to grind it and then it goes rancid” — to a friend, who asked why she wasn’t using chia instead. “She said it had no taste, it’s high in antioxidants, huge in omega-3, a far superior seed,” Ms. Hoffman said. “In short, she made me feel like an idiot — no one was using flax seed anymore.”

So she bought some chia seeds online and was quickly sold on their benefits. “I started incorporating it into everything I was eating,” she said. “Stir fries, yogurt, beverages — there really wasn’t anything in my kitchen that didn’t have chia in it.”  READ FULL ARTICLE>>

 

Comments

Renewal | Funding Change Through Investments, Grants, and

I blog frequently and I really thank you for your information.
Your article has really peaked my interest. I am going to bookmark your site and keep checking for new details about
once a week. I subscribed to your Feed as well.

Renewal | Funding Change Through Investments, Grants, and

Howdy! I just want to offer you a big thumbs up for the
excellent info you've got here on this post. I will be coming
back to your blog for more soon.

Renewal | Funding Change Through Investments, Grants, and

This is very attention-grabbing, You're a very skilled blogger.
I have joined your rss feed and look forward to in the hunt for more of your
fantastic post. Also, I've shared your site in my social networks

Renewal | Funding Change Through Investments, Grants, and

Commandez ce soin bresilien en france

Here is my blog: lissage bresilien

Renewal | Funding Change Through Investments, Grants, and

Greetings I am so delighted I found your weblog, I really found you by
accident, while I was searching on Askjeeve for something
else, Anyways I am here now and would just like to say thanks a lot
for a fantastic post and a all round entertaining blog (I also love the theme/design), I don't have time to look over it all at the minute but I have saved it and also added in your RSS feeds, so when
I have time I will be back to read a lot more, Please do keep up the superb work.

Renewal | Funding Change Through Investments, Grants, and

Some of the highest rated skin care products are
now all natural. I also love how it makes my
skin feel--soft, supple, and glowy. Just make sure you
research any ingredients you find in topical wrinkle formulas, and you should be okay.

Renewal | Funding Change Through Investments, Grants, and

My coder is trying to convince me to move to .net from PHP.

I have always disliked the idea because of the expenses. But he's tryiong none the less.
I've been using WordPress on several websites for about
a year and am anxious about switching to another platform.
I have heard fantastic things about blogengine.net. Is there a way I can
transfer all my wordpress posts into it? Any help would be greatly appreciated!

My web site; robot patissier

Renewal | Funding Change Through Investments, Grants, and

Great post. I'm facing some of these issues as well..

Renewal | Funding Change Through Investments, Grants, and

Excellent items from you, man. I have be mindful your stuff prior to and you are just extremely great.

I actually like what you've got right here, certainly like what you're stating and
the way by which you are saying it. You're making it enjoyable and you continue to care for to keep it
wise. I can't wait to learn much more from you.
That is actually a terrific website.

Renewal | Funding Change Through Investments, Grants, and

Pretty! This was an incredibly wonderful article.
Many thanks for supplying this information.

Renewal | Funding Change Through Investments, Grants, and

who provide a promising electrical fixing and repairing service,
because, -. Which has a pv deliver you need to suppose about all the points that attract the sun, like metal, the color black, glass
that may be tinted or clear, mirrors and much more.
Please note that comments are moderated and may take some time to appear.

Feel free to visit my web site :: auto electrician christchurch

Renewal | Funding Change Through Investments, Grants, and

I really like what you guys are up too. Such clever work and
exposure! Keep up the awesome works guys I've added you guys to my own blogroll.