Equal Exchange Collaborating for the Sake of Bananas

Renewal early investee, Equal Exchange, the pioneering fair trade company, will infuse new capital and take over majority ownership of Oke USA to keep the fair trade fruit company operational. Here's the wonderful story of collaboration that is keeping the fruit moving.

On October 2, 2008 at the annual shareholder meeting, the future looked bleak for Oke USA. Organic bananas, our core product, were in short supply and priced above what the US market would bear. AgroFair, majority owner and operational supporter, faced a fast tightening cash situation and could no longer supply Oke with needed cash or a corporate guarantee.

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