Today a new form of capitalism is arising that recognizes both the power and efficiency of market systems and the ability to direct them toward social and environmental issues leading to a more balanced set of "returns." Early efforts by social entrepreneurs and enlightened investors have given rise to "Social Capital Markets" that include affordable housing, clean technology, microfinance, fair trade and many other socially focused enterprises. SOCAP will bring the major players and emerging thought leaders in the field to discuss innovative ways to expand those markets and bring socially responsible investing and the channeling of capital to SME’s and grassroots business organizations into the mainstream.