Strategies for the Green Economy

SVNer Joel Makower,, recently published a new book, "Strategies for the Green Economy." It includes a major contribution on green marketing by fellow SVN member Cara Pike.

The book examines the opportunities and challenges facing both large companies and entrepreneurs as they seek to reduce their environmental footprints while harnessing environmental thinking as a platform for innovation.

Gary Hirshberg of Stonyfield Farm says, "Every business leader — and anyone who wants to become one -- will find insight and inspiration." Cradle to Cradle designer and architect Bill McDonough called it "an indispensable guide for any company seeking to not just survive, but thrive in years ahead."

Check it out at


Can't wait

to read this book! Thanks for letting us know about it.