The world’s largest organic yogurt maker.
Gary Hirshberg was all about climate change and ecology. He launched his career in the 1970s as the Executive Director of an ecological research and education centre in Massachusetts. But during a rare visit to Disney’s Epcot Center, Gary witnessed a life-changing spectacle: Kraft Foods presenting the farms of our future, with test-tube plants and a dancing, animatronic Miss Cheese—among others. The fanfare of Kraft’s nutrition-less promise was drawing far more attention than the ecological centre Gary was directing.