Changing Corporate America - How Hitting the Wallet Can Make Big Business Behave with Tzeporah Berman

Event Details

Date & Time October 28, 2008, 4:00pm – 5:30pm
Location UBC Robson Square
Vancouver, BC
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Contact UBC Continuing Studies :: 604.822.1444
Website Hollyhock

When local conservation group Forest Ethics found out that Limited Brands, owner of Victoria Secret, were using paper made from old growth forests to print their 365 million catalogues, they saw red. This led to an effective and revolutionary anti-brand campaign that included full page ads of chainsaw-wielding Victoria Secret models, causing the $10 billion dollar company to rethink its practices. 

Tzeporah Berman, Program Director and Co-Founder of Forest Ethics, will detail how a small non-profit got a global giant to go green.  A leader in a number of key BC campaigns including the Great Bear Rainforest, Clayoquot and a number of market campaigns aimed at Staples and Sears, Tzeporah will share Forest Ethics’s Corporate Action Strategy so you’ll know the tools to get big business to change.

Lunchtime Lecture Series: Leading For Change - Making Change Happen
Want to learn how to change the world? Explore the tactics, strategies, challenges and pitfalls four Canadians encountered in their quest to make positive change.

Lunchtime (12:00 - 1:30 pm) Organic coffee and tea provided
UBC Robson Square
Per Lecture: $15/12 for non-profits, seniors and students; 10% discount for signing up for more then one lecture

To register, call UBC Continuing Studies: 604.822.1444

Presented by Hollyhock Foundation and Hollyhock Leadership Institute in partnership with Vancity and University of British Columbia Continuing Studies