Hollyhock Vancouver Marketing Coordinator

Posted on April 09, 2014

Job Details

Organization Hollyhock
Location Vancouver, BC
Contact humanresources@hollyhock.ca
Hollyhock’s, Canada’s Lifelong Learning Centre, mission is to inspire, nourish and support people who are making the world better. We are seeking an emerging marketing professional with a focus on online marketing, faculty and community engagement, marketing research & development and contact management. 

Presenter Marketing Support responsibilities (45%): 
  • Research and manage tracking of presenter marketing and outreach 
  • Outreach to presenters to inquire about marketing efforts, provide encouragement and serve as the Hollyhock marketing point of contact 
  • Host and organize Presenter Marketing Training calls 
  • Send emails (usually once a month Jan - May) to presenters with marketing suggestions, best practices and required follow-up 
  • Coach presenters on use of social media tools and other marketing opportunities 
  • Send program flyers to presenters along with distribution best practices 
  • Create, research and update a marketing tool kit to support presenters (Presenter Marketing Support page) 
  • Send program specific outreach to past Hollyhock participants 
  • Work with Programs Director to brainstorm presenter marketing ideas 
Online Marketing responsibilities (20%): 
  • Recruit, train and manage Social Marketing Volunteers 
  • Create and post content regularly to Hollyhock’s blog site, www.hollyhocklife.org. 
  • Monitor presence on social networking sites, social media campaigns and day-to-day activities 
  • Become an advocate of Hollyhock in social media spaces 
  • Monitor effective benchmarks for campaigns and analyze, review, and report on effectiveness 
  • Work with Program Development team to identify, connect, support and utilize Hollyhock presenter online networks 
  • Support efforts for online advertising 
  • Monitor trends in social media tools and applications 
  • Assist with coordination, copy, and assembly of monthly e-newsletter, and respond to replies 
  • Develop, implement and monitor SEO 
Vancouver Marketing responsibilities (20%): 
  • Represent Hollyhock at public events 
  • Deliver Hollyhock catalogues and flyers to Vancouver and surrounding area locations 
  • Develop relationships with key drop catalogue drop locations 
  • Organize annual Hollyhock Catalogue Launch Party 
  • Recruit and manage an annual Vancouver Marketing Volunteer to support with catalogue deliveries and events 
  • Develop mutually beneficial relationships with new partners, and maintain existing ones (e.g. Banyen Books, DLC, SPUD, etc.) 
Marketing Contact Research responsibilities include (5%): 
  • Support other Hollyhock departments by researching, capturing and tracking potential key marketing contacts including media/public relations, potential groups, presenters, and target audiences/partners. 
eTapestry responsibilities (5%): 
  • Be familiar with system main functions (i.e. how to input data, look up information, issue reports, etc.) 
  • Create and issue fundraising reports, as needed 
Admin Support (5%): 
  • Within Renewal office: Trouble shoot technology, answer door buzzer, etc. 
  • Hollyhock: Email, Marketing Mtg minutes as needed, etc. 
  • Other duties requested by Marketing Manager and CEO 
Job Requirements: 
  • Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships 
  • Good technical understanding and can pick up new tools & systems quickly 
  • Team player, with the confidence to take the lead and guide other departments when necessary 
  • Proven record and talent to self-manage 
  • Engaging and inviting presence 
  • Attention to detail 
  • A ‘can do’ attitude 
  • Project management or organizational skills 
  • Knowledge and understanding of social media platforms for business (Facebook, Youtube, Twitter, Flickr etc.) 
  • Experience with contact management a plus, but not required 
  • A highly organized individual with an instinct for how information needs to be organized and accessed by multiple stakeholders 
  • Experience in Wordpress a plus 
  • Candidate must have a positive attitude, high degree of organizational skills, be able to maintain confidentiality, and thrive in a team environment 
  • Administrative fluency in tools such as Excel, Word, etc. 
  • Relevant Business/Marketing degree is bonus and helpful. 
  • Evening/weekend availability to attend events (at least once a month) 

To apply, please submit letter of interest, resume and references to humanresources@hollyhock.ca