Position: New Media Director
Office Location: Waltham, MA (just outside Boston)
Reports To: Chief Operating Officer
Position available: Immediately (start date is flexible)
Stand for Children – a bold independent voice for public education reform – seeks an exceptional,
driven individual to spearhead Stand for Children’s effort to dramatically increase the strength of
its online constituency for education reform.
The Organization
Stand for Children’s mission is to use the power of grassroots action to help all children get the excellent
public education and strong support they need to thrive. Stand for Children is a dual-entity organization,
which includes Stand for Children Leadership Center, a 501(c)3, our leadership development
organization, and Stand for Children, a 501(c)4, our grassroots membership and lobby for children which
is also permitted to endorse candidates. To date, Stand for Children’s five state affiliates (OR, MA, TN,
WA, and CO) have won more than one hundred victories that have impacted the lives of more than two
million children. We organize parents, educators, and other concerned community members into a
strong, sustained constituency that:
• Helps elect strong local school board members, state legislators, and statewide elected officials
who champion public schools.*
• Advocates for education reforms at the local, state, and, soon national level, including reforms
that increase teacher and principal effectiveness, support school autonomy with accountability,
and expand instructional time, that improve student achievement and close the achievement
gap.
• Lobbies the state legislature for strategic K-12 investments and then ensures local school
districts spend those dollars wisely.
• Campaigns for referenda and needed school construction bonds and operating levies.
The Position
Stand for Children seeks an exceptional, driven individual to spearhead a leap forward in Stand for
Children’s online presence. The New Media Director is responsible for developing and managing a
comprehensive online communications strategy, including internal and external promotion, online
organizing, email campaigns, content creation, design development and technical implementation. This
leadership role requires someone who can effectively lead a team of staff.
Responsibilities:
• Develop an online communications and organizing strategy that supports Stand’s overall goals
and complements our offline strategy, and oversee all aspects of its implementation;
* These activities are only funded by and permissible under Stand for Children, the 501(c)4.
• Build and lead a talented staff team who will implement media strategy;
• Collaborate with State Executive Directors to identify opportunities for growth/innovation, and
execute communications strategies that take advantage of these opportunities;
• Oversee the creation of compelling content, features, and online tools that support the website
strategy;
• Develop inspiring and effective email campaigns that will recruit new members, mobilize
supporters, and drive donations;
• Work closely with the Information Management Director to ensure that relevant metrics inform
our online strategy;
• Manage external consultants and contractors to execute website redesign projects,
technological development, and overall maintenance;
• Develop and manage online marketing partnerships.
• Alert colleagues to emerging technologies or applications and the opportunities to integrate
them into our operations and activities;
• Develop and manage the organization’s online budget, including website development and
maintenance, outreach and promotion, personnel and operations.
Required Skills:
• Passionate belief in Stand for Children’s mission to improve public schools
• 3+ years management experience and track record in motivating and building strong teams;
• 7+ years online experience, including managing strategy development, content creation, and
website development;
• 3-5 years experience managing content and production for high traffic websites.
• Strong knowledge of website production technologies, including popular content management
platforms (e.g. Drupal, Convio, Kintera) and the demonstrated ability to learn new systems.
Familiarity with usability and accessibility concerns and techniques;
• Extensive contacts in the online space;
• Experience evaluating, contracting, and managing 3rd party developers;
• Comfort training internal users and working with organizers to develop training programs for
volunteers and organization members;
• Ability to communicate effectively and follow-through on commitments to others; welcomes and
incorporates direct feedback;
• Self-starter with ability to gracefully manage multiple tasks and projects under deadline;
• Exceptional customer-service orientation; proven ability to build consensus and work effectively
within a cross-departmental team;
• Strong alignment with Stand for Children’s core values, which are: results for all children; bold
independence; empowering, entrepreneurial leadership, being the change we seek, and direct
and respectful communication
Salary Range: Very competitive, with excellent benefits including full health and dental coverage; life,
long term disability and long term care coverage; 401k with a match; a flex plan; paid leave.
To Apply: Send a resume and cover letter with salary or full compensation requirements to
jobs@stand.org. Please specify interest in this position by inserting “New Media Director” in your email
subject field. Candidates of color are strongly encouraged to apply. No calls please.